Is it important to know what your customers are thinking? Well, if you want to generate sales and keep them happy for a long time, the answer is yes! Of course, finding out what your customers are thinking is easier said than done.
How to Understand Your Audience
Even if you have a basic idea of your target audience, it doesn’t necessarily mean you have a clear idea of what they’re thinking and how to best connect with them.
Fortunately, there are several ways to obtain this information about your customers:
Send a survey: With the right questions, this will give you a better idea of what your customers think about you, your business, and their experience. It doesn’t matter if you send the survey online, via mail, or provide it in person, use it to your advantage.
Read online reviews: If your business receives one review after the next, keep close tabs on these for a better understanding of what your customers think. Pay attention to both the good and bad, as this gives you a broad overview of how customers see your business.
Get personal: If you own a local service-based business, for instance, ask every customer how you performed before leaving their home. This is a great way to obtain the information you’re looking for, all without the wait.
How to Win Big With Surveys
Even though you should take advantage of all three strategies above, most small businesses lean towards the use of online surveys. If you’re interested in this, here are three tips for getting started:
Keep it short and simple: The more questions you include on the survey the greater chance there is that your customers will bail out before reaching completion.
Provide an incentive: Some customers will complete a survey just because you ask. Others, however, need a push in the right direction. Offering a small incentive, such as a discount on their next purchase, maybe just what you need to increase your response rate.
Take action: There’s no point in sending out a survey if you’re not going to review the answers and take action to improve your business. Customer feedback is one of the best ways to make positive changes, so take advantage of all the information you collect.
If you’re interested in understanding what your customers are thinking, this advice will point you in the right direction.